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Journal : Journal of Social Interactions and Humanities (JSIH)

Communication Strategy of the Provincial Government of North Sumatra Through Instagram Accounts @pemprovsumut in Increasing the Positive Image of the Provincial Government of North Sumatra Wahyu Ramadhan; Iskandar Zulkarnain; Humaizi
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5218

Abstract

The purpose of this study was to find out how the communication strategy implemented by the Provincial Government of North Sumatra in forming a positive image through Instagram social media @pemprovsumut and the obstacles encountered in carrying out this communication strategy. This study uses the constructivism paradigm with a qualitative descriptive approach. Data collection techniques were carried out through in-depth interviews, non-participatory observation, and document/library study collection. An important finding of this study is that the North Sumatra Province Communication and Information Service has carried out a communication strategy that includes (1) Establishing communicators, (2) Establishing targets, (3) Establishing work teams, (4) Establishing message delivery mechanisms, ( 5) Dissemination of communication media, and (6) preparation of an activity schedule (schedule). The six strategies are efforts to increase a positive image in society. However, the communication strategy implemented by the North Sumatra Province Communication and Information Service is still not effective enough to enhance a positive image. Some of the problems faced are budget constraints, professionalism and limited human resources, the function of the e-Government Service Division as manager of the @pemprovsumut Instagram admin which is not yet optimal, the competence of the leadership and members in understanding communication on social media is not yet good, and the lack of coordination and synergy between the e-Government Service Sector and the Public Information Management Sector in terms of providing up to date information.
Communication Style and Cultural Adaptation of Nias Students in the City of Medan Nurhasrat Laia; Humaizi; Amir Purba
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5220

Abstract

Tuti Halawa, a student from Nias who migrated to the city of Medan to continue her education at university. However, in interactions with the Medan community, Tuti experienced shock, she felt the Medan community's communication style was like someone angry. As a newcomer, Tuti comes to a new area that has a different language, culture, and tribe, she definitely feels a culture shock, but she is also required to adapt to that environment so that her interactions with the surrounding community are more comfortable. Based on this phenomenon, researchers are interested in analyzing the communication styles of Nias students in Medan. The purpose of this study was to analyze the communication style and cultural adaptation of Nias students in the city of Medan and identify the obstacles students experience in adapting. This study uses the theory of communication styles and cultural adaptation. This research was conducted with a qualitative approach and descriptive method. Data collection was carried out using interview and observation methods. The subjects in this study were determined using a purposive technique. The data analysis technique in this study uses the Miles and Huberman interaction model. The results obtained from this study found that Nias students experienced a change in communication style from a high-context communication style to a low-context communication style. In interaction with the Medan community, Nias students experience culture shock in the process of cultural adaptation. Overall, Nias students have managed to adapt well.